The SoCal Honda Dealers have started their Helpful Holidays celebration, which means that the Helpful Guys in Blue are back to spread some holiday cheer to you and yours!

On the days leading up to the Thanksgiving holiday, the Helpful Holiday Tanker Truck made stops in Downey, Encino, Culver City, and Anaheim to surprise Honda drivers with free gas. For one driver, the free gas surely helped with her trip, “I’m going to San Diego tonight; this is really going to help!” For another local resident, it was a nice surprise to see that our television commercials are indeed, very real: “Is this happening right now?  I’ve seen this happen on TV and now you’re here with me! I’m going in to buy a lottery ticket because today is my lucky day!” 

And we had another form of ‘helpful fuel’ for the holiday – on Thanksgiving night, the Guys in Blue were spotted at several busy shopping locations throughout Southern California pouring a warm cup of coffee into complimentary mugs for those who spent hours waiting in the long lines. And the complimentary coffee was not just for the Honda faithful, but for everyone! For one shopper, the act was an overwhelming surprise, “For a moment I thought you guys were selling the coffee and mugs, which is a great idea. Then I realized all this is free, amazing idea. Honda just made my shopping experience much more enjoyable.” The cheerful feedback did not end there, as another holiday shopper expressed his appreciation, “My next car is going to be a Honda!  It’s so cool that Honda does nice things like this for the community.  I needed this coffee, too!  It’s going to be a long night of shopping.” And for another shopper, well, he was happy to see the television stars came to life: “Look it’s the Honda Helpful Elves! They are really real! I have to get a photo of you guys, my friends won’t believe you guys are real!”

The Helpful Holidays celebration continues throughout the month of December. Now through Christmas, the Guys in Blue will be spreading holiday cheer with the big, blue tanker truck, stopping at local gas stations across SoCal to pump FREE gas for Honda drivers! And what’s more helpful? We’ll also be helping families and kids in need by donating thousands of toys and food to charities, building and gifting bikes for underprivileged youth, serving warm holiday dinners to the less fortunate, and we’ll even be surprising people with complimentary Ice Skating tickets at Pershing Square! Helpful, right?

To find out where the Helpful Honda Guys will be next during the #HelpfulHolidays make sure to follow us on Twitter @HelpfulHonda  and ‘Like’ us at