News

Celebrating Earth Month with Free Gas for All Hybrids!
May 11, 2017

For EarthMonth, to encourage sustainability and reward those who help keep our planetgreener, we decided to surprise all hybrid drivers with complimentarygas throughout April – no strings attached!

Read More
Paws Up for Helpful Honda Pet Adoptions!
April 6, 2017

This past March, we hostedour 6th Annual Helpful Honda Pet Adoptions! The events tookplace in Long Beach, San Jacinto, Van Nuys and Camarillo and we offeredcomplimentary leashes, water bowls and doggy bags to new pet parents. We provideda pet photo booth and during our events at Rosie’s Dog Beach in Long Beach andat the Van Nuys Sepulveda Basin Off-Leash Dog Park, pet owners were also helpedto a free dog wash! 

We paw-rtnered up with local rescue groups and shelters including Wags &Walks, LA Animal Services-East Valley Shelter, Barks of Love, Dachshund Rescueof Los Angeles, Queen’s Best Stumpy Dog Rescue Group, Live Love Pet Care, SanJacinto Valley Animal Campus and Ventura County Animal Services. To date,during our Helpful Honda Pet Adoption events, we’ve helped over 550 pets findtheir forever homes and we surpassed some of the rescue groups’ expectations offinding homes for their adoptable animals!

Read More
Helpful Bowl and Helping Cupid on Valentine's Day
March 7, 2017

This February, rather than airing a commercialduring football's biggest game of the year, we decided to turn everyone else'sads into a game of our own: the “Helpful Bowl.” For every advertising clichéshown during a commercial (like celebrities, talking animals, dancing, andbabies, just to name a few), we donated money to Boys & Girls Clubs in SouthernCalifornia! We also encouraged viewers to play along by filling out scorecards, and with each submission we donated even more money. With the help of over 100local pizza shops we created pizza boxes with scorecards that brought the game toeven more people who could play along and join our goal of helping raise money.At the end of the night, we donated over $300,000 to Boys & Girls Clubsin Southern California!

Read More
National Popcorn Day is Popping with the Guys in Blue
February 8, 2017

The SoCal Honda Dealers kept it poppin’ and continued ourRandom Acts of Helpfulness by celebrating National Popcorn Day in the best waypossible – by surprising residents with free popcorn! Yes – FREE POPCORN, youbutter believe it!

Read More
Happy Honda Days 2016
January 18, 2017

Throughout the holidays, the SoCal Honda Dealers kept up their Random Acts of Helpfulness in the best way they know – by lending a helpfulhand to those who need it most.

Read More
Helpful Hondaween 2016
November 3, 2016

This year we celebrated the Hondaween holiday all over Southern California at local pumpkin patches, children’s hospitals and organizations! We definitely had a scary good surprise for kids and families everywhere.

Read More
Helpful Festivities Throughout Hispanic Heritage Month
October 24, 2016

Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15 by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America. For the first time ever, the SoCal Honda Dealers joined in on the festivities by highlighting the importance of food, dance and film in Hispanic culture.

Read More
It's Not a Dream. FREE Ice Cream!
September 7, 2016

This summer, the SoCal Honda Dealers brought back their tastiesttreat: the Helpful Honda FREE Ice Cream Truck! They sent the Guys in Blue andthe Ice Cream Truck to various community activities such as parks, sportingevents and concerts every week to bring unsuspecting residents a sweetsurprise!

Read More
Free Shaves for Father's Day
July 28, 2016

For Father’s Day weekend, the SoCal Honda Dealers wanted to treat dads to something better than another “World’s Greatest Dad” coffee mug and helped them enjoy something a little more unique, that just happened to result in a lot less scruff.

Read More
Guys in Blue Honor Moms and Teachers
June 9, 2016

The month of May was a busy time for the Guys in Blue, and they kicked it all off by celebrating deserving teachers during Teacher Appreciation week.

Read More
Helpfulness is Going to the Dogs… Literally!
April 13, 2016

Finding ways to be helpful is what we do best, and this year’s Helpful Honda Pet Adoption events were even more ‘pawsome’ than the last. In addition to helping four-legged friends find two-legged ones, the Guys in Blue made sure all furry guests left squeaky clean by offering complimentary dog washes and even hosted a free pet photo booth to really get their tails wagging! Free food bowls and leashes were also handed out to all pet parents in attendance

Read More
Guys in Blue Help Spread the Love with Valentine's Day Roses
March 2, 2016

Roses are red, we’re the Guys in Blue, and this past Valentine’s Day, we had a helpful surprise just for you!

Read More
#HelpfulHolidays Across Southern California
January 19, 2016

During the holidays, the Helpful Honda Guys in Blue continued to share Random Acts of Helpfulness all over Southern California -- they donated toys to kids and teens in need; served warm holiday meals to the less fortunate; hosted holiday arts & crafts events at youth centers; built and gifted bicycles to kids who’ve never owned a bike before; rolled out our first free holiday treats truck across SoCal; surprised dozens of families with free ice skating; and warmed up thousands of overnight campers along the Rose Parade route.  

Read More
Helping the Helpful in September
October 28, 2015

During the month of September, the SoCal Honda Dealers shared another Random Act of Helpfulness by Helping the Helpful firefighters all over Southern California. They sent Helpful Guys in Blue to over 50 fire stations across SoCal, to deliver complimentary breakfasts and lunches to each station. Showing appreciation to those who keep our communities safe is just one more way we’re being helpful. The hardworking firefighters were treated to bagels, fresh fruit, coffee, sandwiches, cookies, brownies, and more. “We really appreciate you guys bringing us food. We just got back from a long training, and this really helps out.The guys will be so grateful to find a warm cooked meal ready to serve.” And the firefighters were surprised to find out that the Helpful Honda Guys in Blue are real! “I didn’t think you were real. I’m just so excited to know you guys really do those things in those commercials and the stories are real. You guys are just like us, helping the community.”

Read More
Helping a Special Man and His Beloved Dog
October 14, 2015

We recently met Harry, a homeless Marine Veteran who suffers from post-traumatic stress syndrome (PTSD) and pancreatic cancer. He depends on his service dog, Olivia, to help manage his PTSD. Back in August, Harry lost Olivia at a park in Long Beach, and despite having a terminal illness and no funds, he walked from Long Beach to Orange County to look for her. With the urgent help and funds of the dog rescue community, Olivia was found and brought to a shelter in Long Beach, and Harry was reunited with his beloved Olivia.  

Read More
SoCal Honda's Free Ice Cream Truck All Summer
September 9, 2015

The SoCal Honda Dealers made this summer cooler than ever. SoCal Residents were surprised with the sweetest giveaway yet –a Helpful Honda Ice Cream Truck– filled with a tasty assortment of *free* frozen treats at various.  This year, the Helpful Ice Cream Truck even made special visits to events and parties requested by SoCal Honda social media fans. We invited residents to reach out on Facebook.com/SoCalHondaDealers or on Twitter.com/HelpfulHonda with details about an event in their area for a chance to have the Ice Cream Truck show up.

We received over ONE THOUSAND requests and had fun treating hungry fans to complimentary ice cream at a few of your special events including: a back-to-school backpack drive in Riverside; volunteer day at the LA Food bank; Ellen’s going-away-to-college party; and moviegoers at the CSU Northridge Summer Movie Fest. We even stopped by to congratulate the Pecan Pool Swim Team at their end-of-summer banquet; and greeted and treated new pet-parents at the Los Angeles Animal Services Moorpark Park Pet Adoption. It was our way to say ‘thank you for being helpful!’

Now that summer is nearing its end, we’re preparing to ‘help the helpful’ all across Southern California. We will be visiting our local fire stations with complimentary breakfast & lunch to thank them for their continued dedication to keeping residents safe every day. It’s just one more way we’re giving back to those who are being helpful in our communities. And for college students heading back to school and moving into the dorms, keep an eye out for us in our blue polos to give you a hand with moving in.

The Guys in Blue are always looking for their next Random Act of Helpfulness. Submit your HelpMeHonda requests at http://www.socalhondadealers.com/help-me-honda.

Read More
Celebrating Mother's Day with the Helpful Guys in Blue!
May 27, 2015

It’s Mother’s Day Weekend, you’re with your mom picking upsome last minute groceries for the day- sounds like the time for another …Random Act of Helpfulness!

Read More
2015 Helpful Honda Pet Adoptions
April 22, 2015

Helping SoCal’s four-legged friends find a forever home, is just one more way the SoCal Honda Dealers are being helpful. Throughout the month of March, the SoCal Honda Dealers hosted their 3rd annual Helpful Honda Pet Adoption events! Along with finding a new best friend, pet parents received complimentary ‘purrks’ including special adoption fee discounts, complimentary leashes and food bowls for all adopted pets, face painting for the kids and more. “Lucky me! In addition to taking home my new best friend, you gave a Helpful Honda pet package! I just got a deal!”

Read More
Valentine's Day Roses
March 5, 2015

Roses are red, the Helpful Honda Guys wear blue, and the SoCal Honda Dealers helped spread love by playing helpful cupids for you.

Read More
Helpful Holidays
January 23, 2015

Over the holiday season, the Guys in Blue & your Helpful SoCal Honda Dealers helped spread holiday cheer across SoCal by surprising Honda drivers at the pumps with the Helpful Holiday tanker to pump free gas; bringing celebrations to the less fortunate; collecting and donating toys for children in need; and providing Rose Parade campers with blue snuggies to help them stay warm on New Year’s Eve. How’s that for helpful?

Read More
Thanksgiving Fuel
December 9, 2014

The SoCal Honda Dealers have started their Helpful Holidays celebration, which means that the Helpful Guys in Blue are back to spread some holiday cheer to you and yours! 

Read More
Helpful Hondaween 2014
November 14, 2014

The SoCal Honda Dealers brought a Helpful Hondaween to residents at local pumpkin patches and patients of children’s hospitals throughout Southern California. The Guys in Blue stopped by 24 different pumpkin patches and surprised hundreds of families with free pumpkins as part of their Random Acts of Helpfulness. They were welcomed with smiles and joy as they handed out a complimentary treat, "We appreciate all the good things Honda has been doing!" And when one family found out they couldn’t bring their four-legged friend into the patch, we were there to help by watching the family’s dog while they went inside to enjoy the pumpkin patch! “It’s so kind of you to watch our dog so that we can go in; we drove 40 minutes to come here!”

Read More
Helping the Helpful 2014
November 3, 2014

The SoCal Honda Dealers deemed August & September Helping the Helpful and shared their Random Acts of Helpfulness with schools and local fire stations across Southern California. How? By collecting and donating more than 14,000 school supplies to over 50 schools, and bringing over 1,200 breakfasts and lunches to our hard working fire fighters at over 50 fire stations across SoCal.  The Guys in Blue wanted to say “thank you” for the teachers’ and firefighters’ tireless efforts in serving their local communities.

Read More
Random Acts of Helpfulness Surprise SoCal Residents
September 19, 2014

Have you seen and heard Helpful Honda's TV and radio spots over the summer, capturing the reactions of real people being helped?  

Read More
Random Scoops of Helpfulness
August 12, 2014

As summer heats up, Helpful Honda scoops out more Random Acts of Helpfulness!

July was National Ice Cream month, so your helpful SoCalHonda Dealers decided to take to the streets in a big, blue ice cream truck to feed the kid in all ofus. After all, when's the last time you saw an ice creamman? And when has he ever given you ice cream for free? Exactly. So even though the month to celebrate ice cream isover, the Free Ice Cream Truck isn't! 

Read More
Helpful at Six Flags Magic Mountain
June 25, 2014

The SoCal Honda Dealers kicked off a summer of helpfulnesson Father's Day with hundreds of free car washes and complimentary valetparking for Honda drivers to help residents save money, and give anextra thanks to dads on their special day. Honda drivers and dads were thrilledto receive free car washes and complimentary valet parking, but dads aren't the only ones getting helped this summer by Helpful Honda! The Guys in Blue will be at Six Flags Magic Mountain every Friday through August, bringing helpfulness to thrill-seekers. 

Read More
Teacher Appreciation Week 2014
May 16, 2014

During Teacher Appreciation week, May 5th - 9th,the SoCal Honda Dealers and the Guys in Blue stopped in at schools in SanBernardino, Granada Hills, Huntington Park, Carson, and Anaheim to honor fiveof the most deserving teachers across the region. The Helpful Guys presented each teacher with $5,000 in much-needed resources off of theirclassroom wish-lists. Giftsincluded updating classroom technology with Chromebooks and iPads, a field tripfund, important developmental materials for a special education class, forensicscience equipment, and other helpful school supplies.

Read More
Covering Your Bases on #HelpfulFridays
April 9, 2014

Your Helpful Southern California Honda Dealersare taking you to the ball game!  The Guys in Blue are bringing HelpfulFridays to LA Dodgers and LA Angels Friday home games for most of the 2014baseball season, now through summer. What can fans look out for?

Read More
Helpful Honda Pet Adoptions 2014
March 13, 2014

Last year, almost 10,000 homeless but healthy andtreatable animals were euthanized in Los Angeles.* In an effort to help ourfurry friends and to celebrate March as National Pet Adoption Month, theSouthern California Honda Dealers are teaming up with local animal rescuegroups and shelters to host a series of pet adoptions in various cities across thesouthland.

Read More
Helpful Blue Cupids Spread Love on Valentine's Day
February 26, 2014

The SoCal Honda Dealers were spotted spreading love across SoCal this Valentine's Day withthousands of complimentary roses. Whether for people to keep forthemselves, or for those who didn't have time to pick up a gift for theirsignificant others, the Guys in Blue made it their mission to put a smile oneveryone's faces.

Read More
A Very Helpful Holiday Season, part 3
January 15, 2014
This year began with 45 floats, 5 ½ miles, 45,000 donated roses*, and over 2,500 complimentary blue Snuggies from the SoCal Honda Dealers at the 125th Annual Rose Parade!
Read More
A Very Helpful Holiday Season, part 2
January 9, 2014

Happy Honda Days reached far beyond the commercials to the streets of Southern California this holiday season. 

Read More
A Very Helpful Holiday Season, part 1
January 2, 2014

Happy Honda Days are here and the Guys in Blue have been spreading holiday cheer all throughout Southern California! On Thanksgiving, Helpful Teams were spotted outside and around malls and shopping centers in Burbank, West Hollywood, Los Feliz, Costa Mesa, Riverside, and more. What were they there for? The shoppers of course! Black Friday customers in long lines were greeted with helpful shopping fuel in the form of coffee and mints, not just for Honda drivers, but for everyone in line! And just in time for some people!

Read More
SoCal Honda meets SoCal Football
November 15, 2013

The Guys in Blue are playing ball! Well not exactly, but the Helpful Honda teams have been spotted at USC and UCLA football games providing fans with helpful perks. All around the stadium, the Helpful Guys in Blue can be seen greeting fans, picking up trash, as well as giving out game-day essentials like sun screen, hand sanitizer, portable radios, & misters. Plus, Honda drivers are being surprised with seat upgrades, and for a few lucky UCLA fans there is even an upgrade to 'dream seats' right at field level!

Read More
Happy Hond-a-ween!
November 8, 2013

This October the Guys in Blue wanted to help out for Halloween, so they treated hundreds of families across the Los Angeles, Orange, San Bernardino and Riverside Counties with free pumpkins!

Read More
The SoCal Honda Dealers Declare September 'Helping the Helpful' Month!
October 28, 2013
While the SoCal Honda Dealers generally love to help all Southern California residents in various ways such as by cleaning up parks, handing out sunscreen, or providing free parking for Honda drivers, this past month we wanted to especially honor people whose lives are dedicated to being helpful in their communities. For the month of September, the Helpful Team was dispatched to surprise local Fire Department Stations with lunch for those hard-working men and women whose careers are to help and protect the public.
Read More
Helping with Back to School Season
October 7, 2013

The SoCal Honda Dealers were excited to ring inthis new school year in the helpful spirit for the students of Los Angeles Middle School Academy.

Read More
Go Blue!
August 21, 2013

Its official! The Helpful Guys in Blue and the Los Angeles Dodgers' Boys in Blue are teaming up to share Honda's helpfulness with Dodgers fans! All summer long Team Helpful has been surprising fans with perks and helpful hands -- from free parking for Honda drivers to free seat upgrades, complimentary tickets to a future game, and seat escorts. Around the stadium, the Guys in Blue have been spotted helpingout at customer service kiosks, picking up trash to keep the stadium clean, andpassing out helpful essentials such as sunscreen and lip balm. Plus,they're lending a charitable hand.  On August 17th,the Helpful Teams joined the Dodgers at the 'Fresh Start Festival' todistribute backpacks and school supplies for the new school year. 

Read More
Helping at the 29th Annual KLOS Blood Drive
August 13, 2013

Blood and platelet donations are one of several ways we canhelp save lives, but unfortunately summer months often see a shortage of themuch needed donations that help patients survive accidents, heart transplants,premature births and many other ailments.

Read More
The Guys in Blue Help Feed SoCal
August 6, 2013

With the majority of food donations occurring in the winter holiday months, many food banks are short on contributions over the summer. Plus, kids on summer vacation are without school lunches to rely on,making summer the perfect time to chip in and help those in need. With all this in mind, the SoCal Helpful Honda Dealers wanted to do their part to end hunger in Southern California during a time when many food banks need help the most.

Read More
Helping the Helpful
July 29, 2013

In January 2008, Josie Gavieres was one of our first Helpful Honda Award recipients. In addition to our recent Teacher Appreciation celebrations, the Helpful Honda Awards is another way the SoCal Honda Dealers have supported those in Southern California who dedicate their lives to being helpful.  

Read More
Making a Happy, Helpful Summer
July 17, 2013

Summer time means vacation, road trips, festivals and thanksto the SoCal Honda Dealers: helpfulness! This summer the Helpful Guys in Blueare surprising residents in all sorts of unexpected ways. From firework-watchers,roller-coaster-riders and SoCal festival attendees, we're excited to helpresidents as they are enjoying summertime activities.

Read More
A Happy, Helpful, 4th of July
July 10, 2013

This 4th of July Southern California was looking red, white and helpful blue as the SoCal Honda Dealers gave people an extra reason to celebrate: free gas and free beach umbrellas! With over 3 million SoCal drivers taking a trip during the long weekend and hundreds of families headed to the beach, 4thof July was a great chance to remind folks - it's our job to be helpful!

Read More
A Helpful Look Back at 2013
June 26, 2013

Over the past seven years, the SoCal HondaDealers have been surprising thousands of Southern California residents with helpfulness in a number of ways. With summer in full swing, we wanted to share a few of our favorite activities of 2013:

Read More
A Helpful Father's Day Weekend
June 19, 2013

The SoCal Honda Dealers were up to their usual helpful selves during Father's Day weekend. Lucky Honda drivers got a clean start to their summer with free car washes and Honda drivers were treated to free valet at malls all over Southern California.

Read More
Helpful Honda Cleans Up KOST in Huntington Beach
June 11, 2013

Back in April during Earth Month, the Guys in Blue hosted a Facebook poll askingfans to nominate a SoCal beach they'd like to see cleaned. After votes pouredin, the winning location was announced on Earth Day: Huntington Beach. BecauseHuntington hosts a number of large events, the beach usually ends up litteredand was in need of some Helpful attention.

Read More
A Helpful Surprise Kicked Off Memorial Day Weekend
June 5, 2013

"I was down to my last $10. I literally had to borrow money to get gas yesterday. You have no idea how much I appreciate your generosity in filling my tank up. I cannow eat today."

Read More
Helping SoCal Teachers
May 14, 2013

The SoCal Honda Dealers honored 5 SouthernCalifornia teachers, from San Pedro to Simi Valley, during Teacher AppreciationWeek, May 6-10th. Based on eachteacher's unique strengths, recipients were gifted $5,000 worth of schoolsupplies by the Helpful Guys during school assemblies and unexpected classroomvisits. These deserving teachers received a wealth of helpful items includingtablets, books, writing supplies and art materials.

Read More
The Killers Concert Surprise!
May 6, 2013

On Wednesday, May 1st,the Helpful Guys in Blue thought it would be nice to greet lucky Honda drivers at The Killers concert with a killer surprise... free parking!  

Read More
What's More Helpful Than a Complimentary Dodger dog?
April 5, 2013

TheHelpful Honda Guys in Blue, dressed in their big blue shirts, surprised luckyHonda drivers at the Los Angeles Dodgers game on Friday, April 5th.  How?  By giving them another reason to cheer: upgrades to a luxurysuite!

Read More
Helpful Honda Pet Adoptions
March 10, 2013
What is more helpful than finding new homes for our furry friends in need? That's what SoCal Honda thought. So, throughout the month of March the helpful Honda Guys in Blue can be spotted at local pet adoption events - with shelters and rescue partners - helping their four-legged friends find two-legged ones.  

In fact, this past weekend the Guys in Blue were busy at the West LA Shelter and besides rewarding 15 (!!!) deserving animals a loving home, the team was ALSO able to help a mother and son in their search for a pet that fit in with an allergy sensitive home.  

Read More
Helping Cupid this Valentine's Day
February 14, 2013
The SoCal Honda Dealers thought cupid could use a little help this Valentine's Day, so on February 14th they dispatched Team Helpful to visit locations all over SoCal. From senior centers and gas stations to college campuses and non-profits, our Helpful Guys in Blue were out delivering complimentary red roses for the romantic holiday.   

Surprised seniors, gracious moms and grateful husbands alike all gave a hearty thanks to the Guys in Blue. One recipient even remarked: 

Read More
Helpful in the Holidays
December 21, 2012
One of SoCal Honda's favorite times of year is when they turn into helpful blue elves and lend a hand to those in need. In fact, for the past 5 years the Guys in Blue have made the holiday season more merry for SoCal's less fortunate.
Read More
Follow us to find out when we're in your neighborhood.