On Father’s Day weekend, we helped some hard-working dads enjoy pampering on their special day. We hosted authentic old school pop-up barbershops and treated dads to free straight razor shaves, tapered haircuts and fades, a beard trim, or whatever they needed most! Each father was also gifted with a complimentary “Helpful Dad Kit”, complete with a comb, shaving cream, toothbrush, and toothpaste to take home after their service.

We kicked off the weekend at a plaza in San Bernardino where one father was thankful of the small stress that would be lifted off his daughter’s shoulders; “Thanks to you when I see my daughter tomorrow I’m going to look like I’m taking care of myself and she won’t worry about me as much.” That following day, we headed out to Irvine and surprised dads, dads-to be, grandfathers, and even great-grandfather’s at Pretend City and ended the weekend at Southbay Pavillion in Carson and a Father’s Day 5K Run in Van Nuys. One grateful dad in Irvine said, “I never have a chance to get pampered like this, it’s the best Father’s Day present I could ask for”, while another lucky father in Carson said, “That was the first time in years I was able to get a straight razor shave. It feels amazing.”

So what’s next? To help beat the heat in SoCal this summer, we’re rolling out our Helpful Honda Ice Cream Truck and surprising kids of all ages to a sweet treat: FREE ICE CREAM!

To learn more about how we’re helping in the community or to request a Random Act of Helpfulness, “Like” us on Facebook at Facebook.com/SoCalHondaDealers, follow us on Twitter at @HelpfulHonda and on Instagram at @socalhondadealers.