Throughout September and October we celebrated Hispanic Heritage Month in the Southern California community. One of the many ways we celebrated could be seen on the faces of SoCal residents. Latinx designer Jessica Resendíz’s colorful limited-edition face masks brightened the faces of the community as a free, festive and colorful celebration of Hispanic culture. Resendíz said, “The simplicity of the patterns and vibrant colors remind me so much of my childhood back in Queretaro, Mexico.” Residents responded gratefully, extremely excited to be wearing the unique and imaginative design reminiscent of Resendíz’s Mexican heritage.

We wanted to keep the celebration going for Hispanic Heritage Month by supporting local Hispanic businesses. We donated gift certificates for featured Latino-owned businesses to provide both the community members and local businesses with support. We also teamed up with businesses to create exciting giveaways and donated funds to local businesses for improvements. The large broken window of local Mexican bakery La Flor De Jalisco was in need of a Random Act of Helpfulness to patch it up in order to keep brothers Rudy and David Rodriguez carrying on the tradition of baking their Grandmother’s delicious Mexican Pan Dulce. Our team stepped in to repair the window as well as to present the brothers with some additional helpful necessities including a new mixer, cash register, and kitchen supplies. “I’m very, very, very grateful,” Patricia Rodriguez, the brothers’ mother said, holding a hand to her heart as tears welled up in her eyes, “I wouldn’t know how to repay them,” she said.

Honda wanted to continue to celebrate by giving back to those making a difference in the Hispanic community and we knew that helping a few local community members out with a month’s rent could mean a world of difference. So, we surprised two SoCal residents with $1,500 of free rent for the month. We also helped out Tito Rodriguez, founder of The Local Hearts Foundation with a new laptop that will allow him to continue to assist his community with his generosity and outreach. Three local families, nominated through Rodriquez’s foundation received gift bags packed with school supplies, groceries, and games. Each family was overwhelmed with gratitude for the outreach from the team and the foundation which provides resources, education, and happiness to the Hispanic community. We loved getting to celebrate Hispanic Heritage Month with our SoCal community and seeing the positive and meaningful impact on our community, was the best celebration we could’ve asked for!

We want you to know now more than ever, that we’re committed to helping our community. We are still taking submissions and requests for our Random Acts of Helpfulness. If you or someone you know needs help, or if you have suggestions on how we can be helpful in your community during this time, please send us your story. Due to the large amount of people requesting help at this time, we won’t be able to help everyone, but if possible, we’ll do what we can to address your request.

To learn more about how we’re helping the community or to request a Random Act of Helpfulness, follow us on  Facebook, Twitter and Instagram.

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Your Helpful Southern California Honda Dealers