This year, the SoCal Honda Dealers celebrated Hispanic Heritage Month by highlighting the importance of food, music, and art in the Latin culture.

To kick off the month-long celebration, we shared a taste of the Hispanic culture with something sweet – paletas gratis (free popsicles)! Paletas are traditional Mexican popsicles, made with real fresh fruit juice. We stopped by local community events and festivals celebrating Hispanic Heritage Month in Buena Park, Montebello, Los Angeles, and Riverside and treated everyone to free paletas! Many of the guests were surprised and thankful saying, “This is awesome! Thank you Helpful Honda for coming to our event.”

The Guys in Blue continued to celebrate Hispanic Heritage Month by spreading special Random Acts of Helpfulness to local communities. To emphasize the importance of Hispanic culture and in helping to build community, we commissioned local artists to paint murals in Riverside and Pacoima to inspire togetherness in public spaces.

To close out the Hispanic Heritage Month festivities, the Guys in Blue surprised unsuspecting shoppers and families at Plaza Mexico in Lynwood with a free pop-up concert featuring music artist Cheyo CarrilloWe also brought back our ice cream carts, and helped families enjoy the show with complimentary picnic blankets. One concert-goer was so touched and impressed by the experience: “You guys thought of everything, music, paletas, and a blanket, this is great.”

So what’s next? ‘Tis almost the season for Happy Honda Days! Throughout November and December, the SoCal Honda Dealers will be rolling out the FREE GAS Tanker Truck to help loyal Honda drivers save money at the pumps during the busy travel season. We’ll also be doing Gingerbread House Building events at local senior centers and children’s organizations and bringing back the Holiday Treats Truck to surprise residents with tasty holiday treats!

To keep up with where we’ll be bringing Random Acts of Helpfulness during the holiday season, visit and follow @HelpfulHonda on Twitter and on Instagram at @socalhondadealers!