This 4th of July Southern California was looking red, white and helpful blue as the SoCal Honda Dealers gave people an extra reason to celebrate: free gas and free beach umbrellas! With over 3 million SoCal drivers taking a trip during the long weekend and hundreds of families headed to the beach, 4th of July was a great chance to remind folks – it’s our job to be helpful!

Clues to our free gas locations were posted on Facebook and Twitter but it was the big, blue gas tanker rolling through the streets of Southern California that really let Honda drivers know this 4th of July, gas was on us. The responses were great:

“I saw the big blue truck from the street and I needed gas so bad. This will save me some money so I can take my kids to the fireworks!”

“You guys made my day! I’m going to use the money you guys saved me to buy nice cuts of steak for my BBQ today.”

“It’s a long drive for us to Long Beach for the fireworks show. I’m so happy I don’t have to worry about gas, thank you!”

And we weren’t just helping folks at gas stations we hit the beach as well. The Guys in Blue surprised beachgoers along the coasts in Los Angeles and Orange County as they handed out hundreds of complimentary beach umbrellas. The sun-relief was hard to miss:

“I saw you guys and all the umbrellas from the pier and had to come down to say hi to the Helpful Honda team. Thank you so much for this great 4th of July gift!”

“These umbrellas are amazing. I can’t believe this is complimentary. Thanks Honda.”

“You guys are a lifesaver. The sun is brutal today.”

As usual, followers of our @HelpfulHonda Twitter stream were rewarded with clues ahead of time, and they shared their experience at the pumps and on the beach:

“Bought my Honda two days ago! It?s already paying itself off!”

“I had no idea you guys did such awesome stuff!  I’ll be watching you on Facebook every day now so I don’t miss anything!”

And it’s not over: this summer of we’ll continue to roll through SoCal with more free gas and other helpful surprises! Tune into FacebookTwitter and Instagram to learn more!